4.26 out of 5
1746 reviews on Udemy

Marketing Fundamentals

Learn the core elements of marketing from a CEO / CMO perspective.
Jobs University LLC
14,423 students enrolled
English [Auto]
Understand what marketing is and how it is different from sales
Build your marketing vocabulary and conceptual framework for marketing
Define what marketing's role in the organization is and why it matters
Know the elements of branding, why it is important and what makes a great brand
Be able to speak authoritatively about the elements of marketing and branding
Know a clear technique to create a brand architecture
Create a style guide to keep branding consistent across the organization
Conduct market research and understand why it is important to effective marketing campaigns
Create buyer personas and use them to their advantage
Build a customer journey from discovery to purchase
Download course transcripts, slides, and exclusive branding tips and style guide templates.

Update: Thank you for making us one of the most highly-rated Marketing courses on Udemy. 

Marketing can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

“Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

You don’t need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much. 

What you’ll learn

In this course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn: 

  • What marketing is and what it means to be a marketer.

  • Branding and how to create a brand architecture

  • Brand promise, brand positioning and brand personality

  • Points of difference, points of parity and rational and emotional benefits

  • Example of great brands and branding

  • Style guides, why they matter, and how to create one

  • How do conduct market research

  • How to create a buyer persona

  • How to create campaigns towards your buying personas

  • Understanding the customer journey

“Marketing is too important to be left to the marketing department.” ~ David Packard

Once you complete this course, you should understand the basics of marketing, and how to think, sound and act like a marketer.  If Marketing is your desired field, you should be more employable and valuable as a marketer.  Additionally you will receive exclusive downloadable marketing templates, tips, guides and tips related to the course material that you can use throughout your career. 

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

From our reviews:

“I wish I had known this material 7 years ago”

“It’s amazing how much they pack in”

“Short punchy lectures and easy to follow format”

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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1 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
$19.99 $16