Marketing Essentials for Doctors and Health Practitioners

Create a marketing plan customised specifically for your private practice. Take control of your practice success.

Instructor:

Miranda Smith

49 students enrolled

English [Auto]

Create your own unique brand to position yourself as a leader in your area of health, and attract more patients and referrers

Create a 12 month marketing plan customised specifically for your private practice

Write website content that will give prospective patients the confidence to take the next step and book an appointment

Learn 6 simple ways to make your website appear on the first page of Google

Reach thousands of prospective patients through Facebook adverts and Google ads

Write engaging social media posts

Create unique patient initiatives to attract new patients and make you stand out from competitors

Enhance your public profile through working with the media and health journalists

Learn proven strategies to increase referrals

Access to proven email and phone scripts to increase conversion of enquiry into new patient appointments

Analysis and tracking template so you can measure your marketing activity success

Lifetime access to extensive photo library

Ensure your marketing meets local healthcare advertising regulations

Marketing has a wonderful ability to increase awareness, educate and assist people in finding the right doctor or health practitioner for them.

However, as a practice owner it’s often not possible to employ a marketing manager or work with an agency.

To help practice owners take control of their practice success, I’ve taken all my experience, everything I do when working directly with a practice, and created the Marketing Essentials for Doctors and Health Practitioners Online Course, providing in-depth training and resources to empower doctors and health practitioners with the marketing skills and knowledge they need to give them full ownership and control over their marketing and growing their practice.

The course addresses the key objectives of a healthcare marketing plan which all play an important role in building a sustainable profitable practice – increasing enquiries from prospective patients, increasing conversion rate of those enquiries into new patient appointments and enhancing overall patient experience and improving patient retention.

Everything in this course is centered around ethical marketing, with the ultimate goal always being to help more people find the right doctor or health practitioner for them, and getting the help they need.

Any questions as you go through the course please don’t hesitate to email me: miranda@marketingforhealthpractitioners.com.au

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

4.8

4.8 out of 5

14 Ratings