Business Fundamentals : Principles of Marketing

Crash course on Marketing Strategy

Instructor:

Samina Haque

308 students enrolled

English

Introduction to Marketing fundamentals

Creating and Capturing Customer Value and the Marketing Process

Marketing Management and Orientations

Understanding Strategic Planning and the Business Portfolio

Customer Driven Marketing Strategy

Understanding the Marketing Mix

Understanding the Marketing Environment

Basics of Market Research and Finding Customer Information

Integrated Marketing Communications Strategy

Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often fail.

If you are someone who never formally studied marketing, then this course is for you. This course covers basic marketing terminologies and concepts one should know in order to pursue marketing in any business. Marketing is an important function of a business, which helps in communicating with the customers and providing them with value. By the end of this course you will be familiar with the basic terms of marketing, using different marketing strategies, understanding the marketing mix, marketing channels, new product development and handling marketing research information.
This course will also cover the marketing mix in detail along with discussing some real life examples. In addition to this, we will also study about the marketing mix of service oriented companies and the 7P’s of marketing.

We will also cover the marketing planning process in this course and discuss the steps in implementing a marketing strategy. A good marketing plan provides an ideal blueprint for the implementation of the marketing strategy. Having a knowledge of this will help you fulfil marketing goals and objectives successfully.
This is a business fundamentals course on marketing, so newcomers are welcome.

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

4.6

4.6 out of 5

9 Ratings